- Senior Product Manager, Expanse; Digital Product Educator; former Product Coach, Electronic Arts, Tami Reiss Learn how to create a discovery hypothesis, measure product-market fit, apply the MVP framework (user stories, epics, and themes), and address the Agile requirements document.
What are the requirements for accessing the program? at 12:00 AM, October 20
Learn More. Professor Sawhneys research has been published in leading journals such as California Management Review, Harvard Business Review, Journal of Interactive Marketing, Management Science, Marketing Science, MIT Sloan Management Review, and Journal of the Academy of Marketing Science. Please contact us by calling 847-467-6018 or email us at execedonline@kellogg.northwestern.edu.
The first week is an orientation module only, there is no teaching, and it is recorded. And youll learn from the top marketing and product management minds in the world. She also teaches part-time at Jolt.io and is co-writing a book on remote work. Flexible Payment OptionsMonthly payments as low as US$1,092.Choose to pay in two, three, or six monthly installments for higher flexibility Click here to learn more. How much time is allocated to complete assignments?
Learn which situations are appropriate for each type of business model and analyze the economics of a SaaS pricing model. - Senior Product Manager, Expanse; Digital Product Educator; former Product Coach, Electronic Arts.
PLEASE NOTE: Google, Vimeo and YouTube may be utilized in the program delivery. Master the end-to-end process of discovering, designing, developing, delivering, and managing products.
Does the program offer community engagement for learners?
View the program page in Simplified Chinese and view the program page in Spanish. August 2 He attended the University of Denver graduating with an Executive MBA. You can opt for any one of the financing options to cover up to the full cost of the program tuition. Learn about the nature, sources, and tools of customer insights (e.g. Explore the principles of Agile development, Agile methodologies (Scrum, Kanban, etc. Learn the strategic thinking and tactical implementation skills needed to become a professional product manager. The program consists of 8 modules delivered over 2 months online. Mohanbir Sawhney
Start:
Each module is opened weekly, allowing a flexible but structured approach to learning, with quizzes/assessments delivered at the modules conclusion. Hone your communication, negotiation, and influence skills to effectively manage people and relationships. In this program, you will develop an aptitude for the end-to-end process of discovering, designing, developing, delivering, and managing products. Module 2: Customer Insights for Product Innovation.
at 12:00 AM, End: Office hours will be held during the program and all participants are welcome to join in with questions or to discuss assignments. Previous participants come from a wide range of industries that include: Module 1: Introduction to Product Management, Module 2: Customer Insights for Product Innovation, Module 3: Analyzing Product Opportunities, Module 4: Product Discovery and Requirements Definition, Module 6: Financial Analysis for Product Managers, Module 7: UI/UX design for Product Managers, Module 9: Product Planning and Roadmapping, Module 12: Business Communication for Product Managers, Module 13: Managing the Partner Ecosystem, Module 14: Managing Product Evolution and Growth, Module 16: Data Science and Analytics for Project Managers, Module 17: Machine Learning and Data Tools, Module 18: Managing Stakeholder Relationships, Module 19: Product Management for Services Organizations, Mohanbir Sawhney Participants will receive a digital certificate of completion from Kellogg following a successful conclusion to the program. Office hours will be held during the program and all participants are welcome to join in with questions or to discuss assignments. Gain a basic understanding of Python and how its being used across industries and job functions. Learn from our esteemed faculty in a rich, interactive digital environment, and equip yourself for a new, dynamic business landscape. We hope you find the same. For the past several years, he has specifically focused on accelerating enterprises best practices and their ability to drive value for users with the latest technologies. By working with Emeritus, we are able to provide broader access to Executive Education, beyond our on-campus offerings, in a collaborative and engaging format that is consistent with Kelloggs standard of quality.
Learn from our esteemed faculty in a rich, interactive digital environment, and equip yourself for a new, dynamic business landscape.
Since this program is graded as a pass or fail, participants must receive an 80% to pass and obtain the certificate. a product manager, Define the elements of the whole offer and perform a gap analysis, Analyze the whole offer of an organization to improve it, Describe how to design and manage partnerships effectively, Use the key lessons from this program to create a strategic roadmap for a business, Discuss the effectiveness of growth hacking techniques, select the correct strategy to drive revenue growth, Define key terms related to product evolution and growth, Develop and refine growth-hacking skills and strategies, Describe best practices in growth hacking, Identify effective A/B tests, challenges in A/B testing, and scale, Differentiate between the model evaluation metrics, Identify the types of bias and examples of each, Complete the Google Analytics certification, Understand the methodologies and concepts of AI and ML, Design a data strategy and testing plan to improve business outcomes, Become familiar with AI/ML platforms and tools, Learn the required skills to lead a product team, Articulate how to lead effectively without authority, Learn how to manage conflict and remote teams, Determine the scalability of products versus services, Learn about the development process for services and how it differs from that for products, Differentiate between B2B and B2C business models, Create a product management plan for developing a product and taking it to market, Computing device connected to the internet (Mac/PC/laptop, tablet or smartphone), The latest version of your preferred browser to access our learning platform (Chrome and Firefox are preferred for accessing Canvas), Microsoft Office and PDF viewer to access content such as documents, spreadsheets, presentations, PDF files, and transcripts, Additional software and resources may be required for certain programs this will be communicated upon registration and/or at the beginning of the program. - Academic Director; You will be equipped to think like the CEO of your product or service, all in a flexible, online format. strategy, product positioning and messaging, and No. Participants will receive a digital certificate of completion from Kellogg following a successful conclusion to the program. There will be live webinars, led by faculty and/or subject matter experts, delivered during the course of the program via a video conferencing platform.
This digital certificate can be shared with colleagues and posted on LinkedIn. Go-to-Market strategy (GTM), elements of GTM
Product Strategy offers a cradle-to-grave approach for managing and optimizing the life of a product or service. Will completion of this program guarantee me a job or promotion in product management? Tami Reiss is a product strategy leader with 15+ years of experience helping startups, established enterprise companies, and community profit organizations define their product strategy and set up product organizations for scale. Manage strategic partnerships and strategies for ecosystem development and growth. Kellogg Executive Education is partnering with Emeritus Institute of Management, an online education provider, to develop and deliver this program. Learn from the best This is an online program in which a topic module is introduced each week and the learner is expected to watch the video lectures, participate in the live webinars, complete the exercises/activities and take the mastery quiz at the end of each week to progress to the subsequent weeks topic. Additionally, identify the hidden benefits of impactful written communications, and learn how to run efficient meetings and deal with difficult situations. Detailed instructions will be provided while you are in the program.). The due date for submitting assignments is typically within 7 days of the module opening, but can be as long as 14 days, depending on the scope of the assignment. In addition, participants will earn certifications in product management tools and methodologies including project management, A/B testing (Optimizely), wireframing (Balsamiq), roadmapping (Trello), and analytics (Google Analytics). at 12:00 AM, Early-career professionals with one to five years of experience as a product manager or in a product support role, Professionals making a lateral career move from an adjacent field, such as engineering, user experience (UX) and user interface (UI), marketing, or sales, Tech-intensive services organizations, such as banking/fintech, IT products, and consultancies, Technology organizations, including electronics/hardware and e-commerce, Product-based organizations, including retail and fast-moving consumer goods, Health care, advertising, media, education, and agriculture, Master the end-to-end process of discovering, designing, developing, delivering, and managing products, Learn the strategic thinking and tactical implementation skills needed to become a professional product manager, Gain certifications in product management tools and methodologies, including project management, A/B testing (Optimizely), and analytics (Google Analytics), Hone your communication, negotiation, and influence skills to manage people and relationships effectively, Apply frameworks and tools to develop a start-to-finish, Define the characteristics of a product strategy, Differentiate among the applications of product strategies across industries, Create a Vision, Values, Methods, Obstacles, and Measures (V2MOM) for an organization, business, or product, Determine the skills required to be a successful product manager, Articulate the nature and source of customer insights, Utilize customer insight tools to transform insights into action, Conduct customer research for a specific product, Analyze product opportunities using the JTBD framework, Define the key points of finding product opportunities, Utilize the R-W-W framework to assess product opportunities, Create a discovery hypothesis and an MVP experiment, Identify key points of the discovery hypothesis framework, Determine the functions and characteristics of a product requirements document
Our Learning Facilitators are industry experts who bring their insights to the course experience through live office hour sessions and personalized support. This certificate does not count as credit toward a degree. at 12:00 AM, End: Understand how Python can be used to read, filter, combine and aggregate data in order to communicate efficiently with your data science team. Build on the strengths of your existing strategies and tactics to drive new growth. October 5 market (SOM) for a specific business scenario, Analyze the steps of a business case analysis, Understand the impact of downward and upward line extensions, Determine the best business model for your product or service, Understand user experience (UX) vs user interface (UI) roles and characteristics, Assess a product's feasibility, viability, and desirability, Create a wireframe for a product and define the Five S's, Describe the key components of the Agile method of product development, Define the principles of Agile development and Agile methodologies, Understand the principles of scrum and utilize the SAFe 5.0, Utilize product planning tools to develop a product roadmap, Describe the required components of a product roadmap, Articulate how to link business strategy to product development, Understand the concept of prototyping and its importance, Choose the best route to market by analyzing your audiences, Define the primary value proposition for a product, Discuss best practices for product launches, Differentiate between internal and external communication skills, Learn how to communicate effectively, run productive meetings, and deal with difficult situations as Executive Education offers only non-degree programs and participants who meet the requirements receive a certificate of completion at the end of the program. In this final module, you will complete and submit the capstone project: creating a product management plan for developing a product and taking it to market.
This program is ideal for the following categories: Flexible payment options available. A distinctive cross-disciplinary approach puts the Kellogg advantage to work for you. Start: Right now, Tami is focusing on coaching up and coming product leaders, teaching courses in management and strategy, and writing a children's book called "What do Product Managers Do?". at 12:00 AM, Accepting registrations through September 6, September 7 Learn how to develop the growth-hacker mindset, and explore growth-hacking skills, strategies, processes, and best practices. Learn from our esteemed faculty in a rich, interactive digital environment, and equip yourself for a new, dynamic business landscape. The program consists of 20 modules delivered over 6 months online. His global experience has given him a unique and open perspective in business working in developed and underdeveloped regions. In this program, participants will master the end-to-end strategic and tactical skills needed to become a professional product manager, develop a broad overview of the product management landscape, and gain certifications in product management tools and methodologies to equip them for success in this fast-growing field. Learn how to manage different relationships as a product manager. No.
October 25 She loves to travel and considers herself a citizen of the world.
Since this program is graded as a pass or fail, participants must receive an 80% to pass and obtain the certificate. Every company that sees technology as a competitive differentiator needs a product strategy. You can contact us at kellogg@emeritus.org or schedule a call with an advisor.
Additionally, this module will cover an overview of popular platforms and tool providers, such as RStudio and KNIME. Module 7: UI/UX Design for Product Managers. As you consider all the different directions your career could turn, Kellogg Executive Education wants to help you make an honest evaluation of the optionsand the skills that will deliver the most commercial impact for employers.
Click here to know more, Fixed repayment, interest-only repayment, and deferred payment options available.
Learn the fundamentals of UX, conceptual, interaction, and virtual design, and the design sprint. 
Additionally, understand why products matter; the product vision, mission and strategy; problems versus products; and managing products as a business. These sessions provide learners an opportunity to listen and ask questions, and while they are valuable in enhancing the overall experience, attendance is not mandatory. Module 6: Financial Analysis for Product Managers. He has written seven management books, as well as dozens of influential articles in leading academic journals and managerial publications. Professor Sawhney is a globally recognized scholar, teacher, consultant, and speaker specializing in business innovation, modern marketing, and enterprise analytics. July 27, 2022 Office hours will be held during the program and all participants are welcome to join in with questions or to discuss assignments. What methods will be used for grading and evaluations? Participants will develop the essential strategic and tactical skills and capabilities needed for in-demand product management roles in this fast-growing field.
Learn how to define and find product opportunities, Jobs-to-be-Done (JTBD) Framework and assessing opportunities using the Real/Win/Worth Framework. Start:
You will build and manage a product roadmap through user research, prototyping, and product analysis. Discover how a company might grow product sales Early-career professionals with one to five years of experience as a product manager or in a product support role, Professionals making a lateral career move from an adjacent field such as engineering, UX/UI, marketing, or sales. at 12:00 AM, End: Who is Emeritus and what is their relationship with Kellogg Executive Education? The number of jobs requiring product management as a skill in the US in 2021, The average annual salary for product managers in the US in 2021, The percentage of product managers that report directly to the board. Reach out to the program leader to discuss any challenges you may have in completing assignments. She has approached her career with the same explorer mentality, with nearly 15 years of experience in roles ranging from management consulting to private equity, partnerships and now design. Rafael Balbi, Jr. is a product leader with 10 years of experience building world class products for millions of users. Module 2 Analyzing Product Opportunities. Join the online program now and don't delay the impact that the program will have on your career. December 15 Learners may choose to engage with the program module all in one sitting or in smaller segments of time throughout the week. In addition, at this time, our online programs do not count as credit toward a Kellogg Executive Scholar Certificate. Modules are opened at the beginning of each week and have quizzes/assessments at the modules conclusion. Based on the information you provided, your team is eligible for a special discount, for Professional Certificate in Product Management starting on
This certificate does not count as credit toward a degree. product line extensions, product line pruning, (NOTE: A small additional fee may be required for some of these certifications.
Steven is a Product Manager at Palo Alto Networks, an industry-leading cybersecurity provider. After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program.
Mohanbir Sawhney
Learn the skills that will deliver the most commercial impact for employers. 
Learn why its critical to have a product strategy, and how it may vary in different types of organizations. McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation, Tami Reiss
You will put your learning into action through weekly activities, customized assignments and quizzes, discussion boards and faculty engagement. In this era of dramatic social and economic change, nonprofit leaders are being challenged as never before and the need for leadership development has never been greater. Since this program is graded as a pass or fail, participants must receive an 80% to pass and obtain the certificate. In this era of dramatic social and economic change, nonprofit leaders are being challenged as never before and the need for leadership development has never been greater. - McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation. The due date for submitting assignments is typically within 7 days of the module opening, but can be as long as 14 days, depending on the scope of the assignment.
Learners can expect to dedicate 15-20 hours per week to watch videos, complete assignments and participate in discussions. Reach out to the program leader to discuss any challenges you may have in completing assignments. Could a learner choose to opt out of some topics?
Learners may choose to engage with the program module all in one sitting or in smaller segments of time throughout the week. Participants will need the following to access the Professional Certificate in Product Management program: Yes. Weve sent you an email with enrollment next steps. at 12:00 AM, End: Learn how to manage product line extensions, product line pruning and product sunsetting. Are any of the sessions delivered in real time (live)?
While the modules do not close, access to assignments is closed each week.
at 12:00 AM. Could a learner choose to opt out of some topics? This program's women-only cohort from Kellogg was created to help further these goals. Does the program offer community engagement for learners? Learn how to manage - Founder, Just Not Sorry; Digital Product Educator; former SVP of Product Strategy, ProduxLabs, Tamara Sanderson customer insights (e.g., ethnography, customer What methods will be used for grading and evaluations? Can participation in this program be counted as credit toward a degree, either at Kellogg, Northwestern University or another academic institution? Module 9: Product Planning and Roadmapping. Module 13: Managing the Partner Ecosystem. Yes, participants can create a profile, connect and collaborate with peers and interact with academic/industry experts such as program leaders and teaching assistants. Learn the definition and importance of business Specifically, address the relationship between the product manager and the engineering team, outbound relationships (sales organizations and customers), and finally, executive leadership. How much time is allocated to complete assignments? In his 12+ years in Product, he has worked with a broad swath of companies including Microsoft, AOL, Pivotal Labs, Tenable, Electronic Arts, and several early-stage startups. Learn the definitions and fundamentals of analytics and artificial intelligence/machine learning (AI/ML) along with AI/ML platforms, tools, and types of analyticsdescriptive, predictive, and prescriptive. and move from insights to action. (PRD) and user stories, Complete a freemium business model template, Establish the relationship of pricing and product tiers, Articulate the pros, cons, and differences of the various business models, Define the total available market (TAM), serviceable available market (SAM), and serviceable obtainable
Address the definition and creation of the "whole offer" the Make, Buy, or Ally decisions. We offer flexible and transparent payment options through our partnersClimb Credit, Sallie Mae, and Ascent Funding. In this program, you learn a cradle-to-grave approach for managing and optimizing the life of a product or service. Learners may choose to engage with the program module all in one sitting or in smaller segments of time throughout the week.
at 12:00 AM, October 25 No. at 12:00 AM, Accepting registrations through October 4, Start: His #1 approach for getting user feedback: Can we just ask them? Steven lives in New York and travels voraciously.
Receive an overview of internal and external communication, discover the fundamentals of storytelling, and learn to give effective product presentations and demos.
Your learning experience will consist of tools and frameworks delivered via video lectures, real-world examples, case study scenarios, and downloadable content. Link business strategy to product development, product roadmaps and types of roadmaps, roadmapping tools, and product portfolio management. Module 3 Discovery and Requirements Definition, Apply the discovery hypothesis framework, create user stories, and build a wireframe to outline an opportunity to deliver an urban mobility solution for school kids. ); and move from insights to action. Discover Customer Insights for Product Innovation. January 10 Professor Sawhney holds a Ph.D. in Marketing from the Wharton School of the University of Pennsylvania; an MBA from the Indian Institute of Management, Calcutta, and a Bachelors degree in Electrical Engineering from the Indian Institute of Technology, Delhi. In this final module, you will complete and submit the capstone project.
Get an overview of the product launch and
to choose the right business model for your Participants will receive a digital certificate of completion from Kellogg following a successful conclusion to the program. through customer development, market development,
Learn the definitions and fundamentals of analytics and AI/ML along with AI/ML platforms, tools and types of analytics descriptive, predictive and prescriptive. Learn about the nature, sources, and tools of The Professional Certificate in Product Management is for those who want to build on or formalize their training for product management roles, including: Participants come from a wide range of industries, including but not limited to: The program consists of 20 modules to make sure you are you are ready to advance your career in product management. (PLEASE NOTE: We do not provide reports of assessments, or transcripts, since this is a non-degree program.). Learn the fundamentals of UX design, conceptual design, interaction design, virtual design, and the design sprint. No.
If you are considering financing your program through one of our partners, the enrollment process can only be completed with the assistance of your program advisor or by calling +315-538-6867.
Our program support team includes product management mentors and program leaders to help you reach your goals. at 12:00 AM, December 15 He is a frequent contributor to publications such as Fortune, Forbes, and Financial Times. at 12:00 AM, August 2 Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management. Specifically, this module will address relationships between the product manager and the engineering team, sales organizations, customers, and executive leadership. Rafael is a graduate of Syracuse University with a BA in economics; he's also a graduate of Stanford's one year business program -LEAD.
The primary objective of this program is to give you the skills needed to be prepared for a job or to advance your career in this field.
Your learning experience will consist of frameworks delivered via video lectures, live webinars, real world examples and case studies, application of frameworks through weekly activities, customized assignments and quizzes, discussion boards, and faculty engagement.
This program will equip you to think like the CEO of your product or service, all in a flexible, online format. ), Scrum/Agile team structures, and Scaled Agile Framework (SAFe 5.0), and learn about transitioning to Agile. Understand the economics of a SaaS business (CLV, CAC, MRR, MRR Expansion, Churn), NPV (Net Present Value), IRR (Internal Rate of Return) analysis, Product Profitability Analysis and Product Pricing.
Module 3: Analyzing Product Opportunities. Apply frameworks and tools to develop a start-to-finish product marketing plan.
models and business model taxonomyFreemium, Software as a Service (SaaS), and marketplace models, and equip yourself
If youre ready to enroll now, click the button below. Professional Certificate in Product Management. product telemetry, human factors research, etc. - Design Lead, IDEO; former Director of Product Strategy, Automatic; Google (various roles). and product sunsetting.
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants.