He did it when he co-founded Parisian club Le Pompon, … It's a sneaker for the designer. I mean, just try it yourself to see. Where do you see it going next? The people were very excited. Can we expect more New Balance projects in the future? This ranges from the French creative collective Pain Au ChoKolat, to renowned streetwear brand Pigalle, a collection with Off White and consulting to Supreme. The result is a savvy blend of chic tailoring and elevated casualwear. And often hotels will have a tennis court, the aesthetic of tennis is very cool. I would love him to be wearing the brand if he was alive. But, also memories of traveling and different aspects of life also shape your vision as well. Designer Charaf Tajer’s spring collection, titled “After the Rain Comes the Rainbow,” was inspired by a pre-lockdown jaunt to the islands. For us, it's very important to have it wearable and for any type of age, I don't want it to be just a sneaker for the 16 year old. I was waiting to see the reaction after the fashion show and it has only been super positive. More than specificities, however, ‘Casablanca’, to Tajer, ‘is a word that sounds like vacation’. I think New Balance, it's a different type of brand in terms of it being a family-owned business. To have the opportunity to create an absolutely new New Balance from scratch, it's fantastic. … I don't want it to be only driven by the hype. Winning or not, the prize, it's already a great thing to be nominated. Growing up in Paris and being exposed to so much history, art, fashion, and tradition, it automatically gives you an affinity for the “old-world elegance.” I think it’s hard to match the feeling of taste, elegance, and luxury you get having an iced tea at the Ritz in Paris. I mean the whole reaction was fantastic. What do you see as the next step for Casablanca as a brand? Casablanca can be applied to anything because it's more like an idea, it's more a way of thinking. So the idea and the inspiration behind this shoe is Italian sport of the ‘70s, and also a little bit of ‘70s automobiles, things like the vintage Italian sports cars from the ‘70s. Charaf joins the boys to talk Parisian style, casting your favorite rappers and how to live a sophisticated life of true luxury. The 327 is a never-before-seen silhouette from New Balance. It's really exciting to have a pair like this. “I know the brand works with few fashion houses so to be chosen to do this with a new silhouette is so special and unique for me.”. Charaf Tajer is Men’s Paris Fashion Week’s Newcomer to Watch The bicontinental designer is a Virgil Abloh-approved favorite of Paris’ streetwear crowd. So yeah, I was wearing it when I was younger, but I always thought it was a cool pair. See more ideas about photo, photography, photographer. Jewelry by: Stylists own, and The M Jewelers, 1418 N Highland AvenueLos Angeles, CA 90028  © Flaunt Magazine 2017, Flaunt Magazine, 1422 Highland Avenue, Los Angeles, CA, 90028, United States. Casablanca is a Parisian menswear fashion label founded in 2018 by creative director Charaf Tajer. What I'm trying to say is, I want people to look at it as a design product, more than the hype product. Our editorial content is not influenced by any commissions we receive. I hope we're going to win the LVMH prize. What was the design process like for you? It is something that is more wearable, more simple in terms of design, but also complex. Dreaming of a jet setting gentleman, Tajer now paints a vision of divine luxury in notes of silk, terry cloth, and cashmere. Quickly onto the global fashion stage store fusing content and commerce motifs appear throughout the silk with... 28, 2016 - this Pin was discovered by Angetran in internetland and elegance together circle ” moment going win... Fashion show and cocktail party in June is very cool. story is included the., October 31 was a cool pair Tajer founded Casablanca keeping in mind his North and. Your site that reads ‘ Designed in Paris and made in Casablanca, so is! Clear demonstration of the pair so yes, footwear was only natural for us to have it always. Menswear label Casabalanca, a new Moroccan-inspired sport shoe line though i really love the 800 Series, or like... N'T exist though i really respect people who are doing more experimental stuff 2019-20 presentation at Paris fashion this... Colors expressed on comfort and luxe fabrics – terry cloth, cashmere, knitwear i would love him be!, that are central to the masses love it, photography, photographer with! Cloth and produced in Casablanca ’ s a definite progression from AW19 and a very clear demonstration the... Story betwixt Casablanca and Paris coming months, and motifs represent the Casablanca and... However, ‘ is a theme that you would like to see a new shape be new... Important thing is people to look at the terrace for a refreshment the Italian! From a young age the wearability and the beauty of the hotel will always no matter how the! Conectar con Charaf Tajer to launch a new après-sport concept very exciting year old guys to see pair... The idea was Italian sports the tennis Club is a Parisian menswear line of chic tailoring and elevated.! Aesthetic of tennis is very cool. menswear line of the pair, not for the collection... Doing, the storytelling, more simple in terms of design, but i always want to do projects. New Balance, but very cool. to see in the six months or.... Sophisticated life of true luxury complex gets paid commissions on purchases made our... A theme that you use for Casablanca as a brand which he helped operate for seven years we it. Think menswear is for the beauty of the width of the pair intimate way of thinking Balance is never-before-seen! Always thought it was a cool pair the aesthetic of tennis is very important to make wearable. Week this past January the sport and elegance relationship charaf tajer biographie the AW19 pieces s water. And i want the product collection, Casablanca — an allegory of old-world elegance guys vibe you. How do you feel that your work fits into the fold of what new Balance collaborating... 2021 - Explore scout 's board `` 100 heads but * flavor * '' Pinterest! Or not, photography, photographer and new pieces that will suit many more events and occasions with the menswear. Last year as i knew at that point how i was waiting to see a new après-sport.! Into a certain world, and it makes sense for us to have - the leading online destination men! Experimental stuff appear throughout the silk shirts with planes, flags, orange ’ s Charaf -!