That ground can be divided into two parts: microeconomics focuses on the actions of individual agents within the economy, like households, workers, and businesses; macroeconomicslooks at the economy as a whole. Macro – contextual level The contextual level consists of ‘global forces’, think about: economic development, demographics, politics, technological developments … That ground can be divided into two parts: Microeconomics focuses on the actions of individual agents within the economy, like households, workers, and businesses; macroeconomics looks at the economy as a whole. Add your answer and earn points. By studying these environmental factors, an organization can prepare a marketing strategy by doing SWOT (strength, weakness, opportunity, threat) analysis of its business. The innovation ecosystem – a network on micro and macro scale. The macro-environment is a dynamic environment that has a changing tendency. A macro ecosystem can be described as a single biological community of interacting living things and their physical environment that expands automatically into a set of communities. Our colleagues from UNDP as well as social media, LinkedIn and Twitter played a crucial role in reaching out and connect with unusual partners. It focuses on broad issues such as growth, unemployment, inflation, and trade balance. The spatial distribution of exoenzyme activities across the soil micro-landscape, as measured in micro- and macro-aggregates, and ecosystem processes ☆ Author links open overlay panel Haryun Kim a 1 Naoise Nunan a Arnaud Dechesne b Sabrina Juarez a 2 Geneviève Grundmann c For example, Different departments of an organization like finance, production, purchase, HR, etc. Micro-environment factors functioning revolve around the strengths and weaknesses of an organization which is internal to it. Momos brand’s USP lies in its diverse range of momos of different flavors that give it a competitive advantage over its competitors. The past months we have experienced just that, being part of a network- an innovation ecosystem where the whole is bigger than the sum of its parts. whereas macro-environment has external factors like political, social, economic, etc. Business activities are directly affected by micro-environment while macro-environment leaves an indirect impact on all businesses on a large-scale. The term was coined by James Brown of the University of New Mexico and Brian Maurer of Michigan State University in a 1989 paper in Science. The interactive part was done through the online application Mural, yet another tool made visible to us during the bootcamp, which allowed us to gather our thoughts and reflect on them collectively. However, macro-environment factors are concerned about opportunities and threats in the external market of an organization. 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